For the past few years, there has been a steady rise in the
popularity of using videos for the purpose of promoting businesses. Now more
than ever, people make use of markers, drawings and pens to present their
ideas, products and services as well as to connect with more people. The latest
technique for organic message delivery is none other than video scribing.
Animated explainer videos take drawings from a fixed place
and time and allow you to upload, broadcast and share them as much as you like.
More and more organizations currently look for ways as to how they can use
these animated explainer videos to
their advantage.
There are a lot of ways of harnessing the potential of these
videos and the most effective of which include the following:
Dive into Specifics
Aside from using the videos for telling and sharing your top
level story, animated explainer videos are ideal when it comes to explaining the
in depth specific processes, services or products. Initially, the consumers are
not searching for complicated explanations. But, once they click through
videos, they will become more interested to learn about your company. You must
keep them interested through offering further details of certain products or
services they have shown interest. Try to keep the videos for as short as 5
minutes.
Front Page
Needless to say, animated explainer videos are one of the
excellent tools to tell your story. These videos can be used for telling a nice
story as to how your service or product fit into the lives of your target
audience and further improve their experience. This can include a brief
explanation about the service or product, history of the company or the primary
principle which gives you an edge over your competition. These videos must be
short in nature and will not go over 2 minutes.
Innovation and
Advocacy
Animated explainer videos can also be used to share the
ideas of your organization on motivation, social, environments and education.
These videos are very powerful in influencing change and affecting the viewers’
thoughts and emotions.
Information Graphics
Finally, animated explainer videos are great for information
graphics or commonly referred to as infographics. Such videos display all vital
information regarding a specific topic which offering side by side comparisons
of statistics and graphs.
If you hope to capture your viewer’s attention, you have to
make use of visuals and graphs that are highly entertaining. An animated
explainer video transforms facts and statistics into motion. It has a profound
impact among viewers since they can see things in a graphic way.
If you are currently facing some problems which are not
reality just yet, you can always make use of the power of creativity and
Imagination to show viewers everything possible. Probably the biggest benefit
of animated explainer videos is that these are not in any way limited by video
or photography and can reach further and deeper imagination with just little
work.