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SEO has a lot of benefits many people don’t realise. In fact, a lot of people don’t even know what search engine optimization is.
(The bottom line is: SEO means making users happy by being the thing they’re looking for.)
SEO is a crucial part of marketing. Let’s look at what SEO is, and how hiring SEO services will multiply your profits and bottom line.
1. SEO Beats Social Media & Paid Ads
How does SEO beat paid ads? Easy! People ignore paid ads. Not all, but most do. Imagine that: people ignore what obviously looks like an ad!
This is why SEO is effective: it’s a stealthy sort of marketing that benefits customers.
According to the prestigious SearchEngineLand, SEO outshines social media links by a whopping 300%.
2. Improved ROI
SEO streamlines your site’s ROI (by letting you track and improve). Running A/B tests, devouring Google analytics, and optimising conversions from leads is a massive part of SEO.
Calculating ROI is as simple as reviewing what works, then “zeroing in” on those results and amplifying it on a massive, larger scale.
Direct mail companies do this all the time – they mail out thousands of lead-generating products, freebies… all kinds of different things… at once. Then, depending on how many people by A, B, or C, marketers remove what doesn’t sell, and build an effective direct marketing campaign around the hot-seller.
3. Enjoyable User Experience
Effective SEO makes your site accessible for strangers and old-time visitors. People aren’t statistics, graphs, or analytics – we all have the same amount of time, and we can’t afford to sit around searching hard-to-read messes. We need what we’re searching for now.
Optimising SEO makes for users’ smooth sailing… this means they’ll stay longer. And most likely return later.
Happy users = happy search engines.
4. Brand Awareness
Put your “face”/brand out there in front of people. You’ll be surrounded by many other brands who claim thousands (to hundreds of thousands) of unique visitors a month.
This association means you’re in good company.
However, in order to receive the benefits of this association - your website (brand) and its links all have to be indexed in search engines (mainly Google) and their databases. That’s why a smart move is to process it.
Once your links/site/brand is processed in SERP indexes… you can utilise SEO tactics much more efficiently. Thus allowing you to...
5. Annihilate Your Competition
Every niche, market, and business has competitors. That’s the reality of the situation. Everything (and anything) we can think of, somebody else is doing… and has been doing… long before we climbed on board.Optimising your site to “mingle and tingle” with search engines gives you a distinct advantage over your competitors’ sites who don’t.
Even if your rivals are doing the SEO marketing dance, investing time and resources into doing it better than them still puts you leagues above them.
6. Constant Uptime
Because SEO is designed to “attack” SERPs, by helping people fulfill their desires/find what they’re looking for…
If you plant nuggets of golden SEO “seeds” throughout your content is your marketer.
How?
Because the content is always there. That SEO is always there. People will find you, because of your SEO efforts, whether you’re Netflixing or closing a business meeting.
7. Builds High-Quality Relationships
Implementing a quality SEO approach gets you more traffic – true. It’s time to send them to your newsletter.
This tactic builds you better relationships with your customers and readers – as well as providing you ample opportunities to start e-commerce.
Make it easy for people to hit that “subscribe” button and let your RSS feed & newsletter build your LTV.
Conclusion
SEO cannot be “learned quickly”. With any skill, you need to dedicate your time and effort into understanding it. Luckily, there’s a magistrate of SEO services of trained experts, who can do it for you.
The importance SEO has in the online world cannot be ignored. Use these steps to ensure your business improves on ROI, increases your customers, and builds genuine relationships with people – it’s what life is all about.